Brian Costello

VP, Digital Demand Creation Shark|Ninja

Brian oversees digital demand strategy, development, and operations for SharkNinja.   This includes paid programmatic, display, social, and SEM along with earned and owned media, content, affiliate and influencer strategies and omni-channel video. Brian plays a key role driving SharkNinja’s digital strategy across all channels, including our own brand sites, retailers, and Amazon.  

Before joining SharkNinja, Brian was VP, Perfomance Marketing & Media for Monster.com and was Chief Digital Officer for GYK Antler.   

Brian’s digital career spans more than 20 years in the digital start-ups, agency, management and strategy.  His VC funded start-up, Maple Farm Media was acquired in 24 months, and he served as General Manager & VP, Digital Strategy at Valassis Communications.  Prior to that, Brian was the co-founder of The Barbarian Group, the groundbreaking digital agency that was awarded Digital campaign of the Decade, numerous Canne Cyber Lions, and named one of Fast Company’s 50 Most Innovative Companies.